    var cochin = {
      src: 'flash/cochin.swf'
      ,ratios: [7, 1.32, 11, 1.31, 13, 1.24, 14, 1.25, 19, 1.23, 27, 1.2, 34, 1.19, 42, 1.18, 47, 1.17, 48, 1.18, 69, 1.17, 74, 1.16, 75, 1.17, 1.16]
    };

    var tradegothic = {
      src: 'flash/tradegothic.swf'
      ,ratios: [6, 1.41, 9, 1.35, 15, 1.29, 21, 1.25, 22, 1.22, 27, 1.24, 29, 1.21, 34, 1.22, 41, 1.21, 45, 1.2, 46, 1.21, 59, 1.2, 68, 1.19, 69, 1.2, 96, 1.19, 97, 1.18, 102, 1.19, 103, 1.18, 107, 1.19, 108, 1.18, 112, 1.19, 114, 1.18, 116, 1.19, 120, 1.18, 121, 1.19, 1.18]
    };

    // You probably want to switch this on, but read <http://wiki.novemberborn.net/sifr3/DetectingCSSLoad> first.
    // sIFR.useStyleCheck = true;
    sIFR.activate(cochin, tradegothic);

    sIFR.replace(tradegothic, {
      selector: 'h1'
      ,css: [
        '.sIFR-root { text-align: center; font-weight: normal; background-color: #E9E3DE; }'
        ,'a { text-decoration: none; }'
        ,'a:link { color: #000000; }'
        ,'a:hover { color: #990000; }'
      ]
    });
  
    sIFR.replace(tradegothic, {
      selector: 'h5#pullquote'
      ,css: 'em { font-style: normal; color: #660000; }'
      ,selectable: false
    });
  
    sIFR.replace(cochin, {
      selector: 'h3.sidebox'
      ,css: {
        '.sIFR-root': { 'background-color': '#DCDCDC' }
      }
    });
  
    sIFR.replace(cochin, {selector: 'h2,h3'});
  
    sIFR.replace(cochin, {
      selector: 'h4.subhead'
      ,css: {
        '.sIFR-root': { 'color': '#660000', 'letter-spacing': -1.5, 'text-transform': 'capitalize' }
      }
      ,filters: {
        DropShadow: {
          knockout: true
          ,distance: 1
          ,color: '#330000'
          ,strength: 2
        }
      }
    });

